In Whole Foods today I noticed this item at the impulse-buy section of the checkout. Interesting… There’re options for Energy, Calm, and Sleep according to their website. Personally, I used to use chocolate for any feeling.
Nice to see that a company has figured out how to leverage the cultural power chocolate has to use it overtly like a drug. Seeing the price, looks like some nice profits are in the offing, too.
It’s good product placement. I have my moments of impatience in the checkout lane. (That’s an understatement. I have totally lost it in the checkout lane quite a few times.) When I remember, and can avoid indulging myself, I do the Avatar Compassion Exercise. Now if that could be just as habit forming.
On March 16th, on a whim — truly, it was a whim, not seriously planned, anticipated, or dreaded — I stopped eating chocolate in any form, candy, cake, cookies, ice cream, etc. I had wondered, what would it be like? Well, now I know. I think it might be like giving up meth or crack. Seriously.
I won’t say I’ve given up sugar. For me, the word candy is loaded and is where I needed to explore. In our culture, candy is celebrated, approved, and encouraged. The candy aisle in Walgreens is two-sided, full of everything from exotic 70% cacao bars, to boxes of Junior Mints, to bags of individually wrapped Dove milk chocolate, and everything in between. As I think about the store, they carry more candy than any other section. The over-the-counter meds take up only one side of an aisle! Looks like they know their market and stock accordingly.
I’m not saying that chocolate is evil. I still love it. It’s just that I am feeling more and more like I am using it to assuage an emotional need. I am pretty proud that I am noticing the feelings associated with the desire for candy and exploring them. It’s not pride that I haven’t eaten any. This restriction is a forty days in the desert looking for enlightenment.