In Whole Foods today I noticed this item at the impulse-buy section of the checkout.  Interesting…  There’re options for Energy, Calm, and Sleep according to their website. Personally, I used to use chocolate for any feeling.

Nice to see that a company has figured out how to leverage the cultural power chocolate has to use it overtly like a drug.  Seeing the price, looks like some nice profits are in the offing, too.

It’s good product placement.  I have my moments of impatience in the checkout lane. (That’s an understatement.  I have totally lost it in the checkout lane quite a few times.) When I remember, and can avoid indulging myself, I do the Avatar Compassion Exercise.  Now if that could be just as habit forming.