Drug of Choice

chocolateIn Whole Foods today I noticed this item at the impulse-buy section of the checkout.  Interesting…  There’re options for Energy, Calm, and Sleep according to their website. Personally, I used to use chocolate for any feeling.

Nice to see that a company has figured out how to leverage the cultural power chocolate has to use it overtly like a drug.  Seeing the price, looks like some nice profits are in the offing, too.

It’s good product placement.  I have my moments of impatience in the checkout lane. (That’s an understatement.  I have totally lost it in the checkout lane quite a few times.) When I remember, and can avoid indulging myself, I do the Avatar Compassion Exercise.  Now if that could be just as habit forming.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s