Drug of Choice
In Whole Foods today I noticed this item at the impulse-buy section of the checkout. Interesting… There’re options for Energy, Calm, and Sleep according to their website. Personally, I used to use chocolate for any feeling.
Nice to see that a company has figured out how to leverage the cultural power chocolate has to use it overtly like a drug. Seeing the price, looks like some nice profits are in the offing, too.
It’s good product placement. I have my moments of impatience in the checkout lane. (That’s an understatement. I have totally lost it in the checkout lane quite a few times.) When I remember, and can avoid indulging myself, I do the Avatar Compassion Exercise. Now if that could be just as habit forming.